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2Textit — Building an SMS Marketing App From the Ground Up

How EnvizionLab designed and built 2Textit from scratch — a mobile-first SMS platform that lets businesses text thousands of customers instantly, with 98% open rates and real-time analytics.

Client 2Textit
Industry SaaS / SMS Marketing
Services Web App, iOS & Android Apps, UI/UX Design
Live Site 2textit.com ↗
2Textit SMS marketing platform dashboard
98% Open rate on SMS campaigns
10K+ Businesses using the app
3 Steps from download to first SMS
iOS + Android Full mobile app, built in-house
Overview

2Textit set out to give businesses — retail shops, restaurants, service providers — a fast, mobile-first way to text customers directly: flash sale alerts, daily specials, appointment reminders, and review requests, all sent from a phone in seconds. There was no existing platform to build on. EnvizionLab was brought in at day one to design and build the marketing site, the web experience, and the native iOS and Android apps entirely from scratch — including the pricing and onboarding flow that now powers 10,000+ businesses.

The Problem

A new idea, with no app, no site, and no brand yet

2Textit came to EnvizionLab as a concept, not a product: give small and mid-size businesses a way to reach customers directly by text, instead of competing for attention in a crowded email inbox. The idea was strong, but none of the pieces existed — no app, no marketing site, no pricing structure, no brand. Starting from zero meant every decision would shape whether a business owner trusted the platform enough to download it and hand over their customer list.

  • No native iOS or Android app yet, despite the product being built for on-the-go, phone-first use
  • A tiered, usage-based pricing model (free trial, prepaid credit bundles) that needed to feel simple and non-intimidating on the page
  • Different business types — retail, restaurants, service businesses — each with different reasons to use SMS, and no site structure to speak to all of them
  • No brand identity yet, in a category where buyers default to trusted names like Twilio or SimpleTexting

In other words: no shortcuts. The entire funnel — marketing site, pricing, sign-up, and the app itself — had to be designed and built from the ground up.

2Textit platform interface before redesign context

The 2Textit interface, designed and built from scratch around clarity and quick comprehension.

The Solution

Designing for comprehension first, features second

EnvizionLab built the 2Textit experience from the ground up around one principle: a business owner should understand what SMS can do for them before they see a single feature list. Every screen — from the marketing site to the app's onboarding — was designed around the real workflow: download the app, create an account, send a message that gets read.

01

A speed-and-results-led homepage

Built the site's core narrative around what actually sells SMS marketing — instant delivery, 98% open rates, and reaching thousands of customers in seconds — instead of a generic feature list.

02

Native apps built for on-the-go use

Designed and built the iOS and Android apps from scratch, so a business owner can send a flash sale alert to their whole customer list from their phone in seconds.

03

A pricing page people can actually parse

Structured the free-trial and prepaid credit tiers (15K–100K credits) into a clear, scannable table so pay-as-you-go pricing feels transparent, not confusing.

04

A confident visual identity

Created a consistent, modern visual language across the marketing site and both apps so 2Textit launched reading as a serious, trustworthy platform.

2Textit campaign dashboard view

2Textit.com - How it works

2Textit reporting and analytics view

Features that make 2Textit different!

The Result

A platform that launched ready to compete from day one

Built from the ground up, 2Textit now gives retail shops, restaurants, and service businesses a fast, mobile-first way to text their customers directly — with a marketing site, pricing, and native apps that make the whole journey, from download to first SMS, feel effortless.

A homepage that leads with real numbers — 98% open rates, thousands reached in seconds
Native iOS and Android apps built from scratch, ready for the App Store and Play Store
A tiered pricing table that turns pay-as-you-go credits into an easy decision
A cohesive brand identity built from scratch that now serves 10,000+ businesses

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